Free tool

What's a client actually worth?

If you don't know what a client is worth, you can't know what you can afford to spend to win one. Enter a few numbers. We'll do the math.

Your numbers

Average sale or invoice — a typical purchase

Purchases per year — how often a client buys

Years a client stays — average relationship length

Gross margin — % left after cost to deliver

Cost to acquire a client Optional
— what you spend in marketing/sales to win one

What a client is worth

Lifetime value (gross profit, per client)

Annual revenue / client

Lifetime revenue

—

LTV : CAC ratio

Max you can spend at 3:1

Add your CAC

Enter what it costs to acquire a client to see whether your marketing math works, and how much room you have to grow.

This is the back-of-napkin version. Your real number is hiding in your books.

A static calculator uses averages. The Hiilite platform binds the real numbers, your QuickBooks revenue, your Everhour cost to serve, your CRM pipeline, so every client's true worth and true profitability is known, and every marketing recommendation is grounded in it. That is the difference between a guess and a decision.

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How the math works: lifetime value = average sale × purchases per year × years retained × gross margin. The "max you can spend at 3:1" is a common healthy target (you earn three dollars of lifetime gross profit for every dollar spent to acquire a client). Adjust to your own margins. Read more in what a client is actually worth.