Free tool

Which play do you run next?

When you have several things you could do, gut feel picks the loudest one — not the best one. Score each play on Profit, Potential, and People. We'll rank them, so the next move is a rule, not a hunch.

Your candidate plays

Score each 1–5. Profit = near-term return vs. effort. Potential = how big it could get. People = your team's capacity to run it well.

Weighting — how much each P counts (default equal)
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Profit Potential People

This is the back-of-napkin version. Your real number is hiding in your data.

This tool ranks your plays on your judgement scores. The Hiilite platform computes each play's 3P automatically from the real numbers — Profit from your QuickBooks margin, Potential from market headroom, People from your actual team capacity — and re-ranks continuously as the data moves. That is the difference between a hunch and a decision.

Book a discovery call See the framework

The 3P rubric ranks every candidate play on Profit, Potential, and People — score = (wP·Profit + wPot·Potential + wPpl·People) ÷ (wP + wPot + wPpl), on a 1–5 scale. The play with the highest blended score is the next move (the "Seize" step of Sense → Seize → Transform). Read more in the Growth Mapping paper and the framework.