Free tool

Is your marketing actually profitable?

Most dashboards show traffic and leads. They do not tell you whether the spend paid for itself. Enter three numbers and find out.

Your numbers

Monthly marketing spend — ads, tools, agency, time

New clients per month from marketing — attributable to the spend

What a client is worth (lifetime gross profit) — use the LTV calculator if unsure

Don't know your LTV? Work it out here first.

The verdict

Return on marketing spend

Cost to acquire a client

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LTV : CAC

Monthly profit after spend

Annualized

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This uses your estimates. The real answer is in your books.

A calculator can't see what each client truly costs you to serve, or which channel actually drove the revenue. The Hiilite platform binds your QuickBooks revenue, Everhour cost, and CRM pipeline to the marketing data, so profitability is measured, not guessed, and every recommendation is grounded in it.

Book a discovery call What a client is worth

How the math works: return on marketing spend = (new clients × lifetime gross profit − spend) ÷ spend. Cost to acquire = spend ÷ new clients. A healthy LTV:CAC is around 3:1 or better. Read the metric your dashboard hides.