Free tool

What's a search ranking worth?

Estimate the revenue an SEO play could add before you run it — as a range, not a false-precision guess. Enter a few numbers. We'll do the math.

Your numbers

Monthly searches for your target keyword — search volume

Your current click-through rate — ≈0 if you're not on page 1

Target click-through rate — pos 3 ≈ 10%, pos 1 ≈ 28%

Visitor → lead conversion rate — share of clicks that become leads

Lead → customer close rate — share of leads you win

What a customer is worth — use lifetime gross profit, see the LTV calculator

Monthly SEO investment Optional
— enables ROI + payback

What this play is worth

Added revenue per year (expected)

conservative $0 – optimistic $0 per year

Δ clicks / mo

Δ leads / mo

Δ customers / mo

Δ revenue / mo

This is an estimate

This is a forecast — a range, not a promise. Add your monthly SEO spend to see ROI and payback. Then, once the play is live, prove the real lift with the incrementality calculator.

An estimate is a guess until you prove it.

A static calculator runs on your assumptions. The Hiilite platform grounds the value in your real numbers — your actual QuickBooks margin and customer LTV instead of a guessed customer value — and then MEASURES the actual lift after the play launches. That estimate → measure loop is what turns this forecast into a proven number, and turns SEO from a faith-based expense into a managed investment.

Book a discovery call See the framework

How the math works: added revenue = search volume × the gain in click-through rate × conversion rate × close rate × what a customer is worth, annualized. The range (60%–140% of expected) reflects diminishing returns and the uncertainty in click-through rate by position — anyone who hands you a single precise number is selling false certainty. Not sure what a customer is worth? Use the LTV calculator. Read the method behind it in Growth Mapping.