Connected data sources

The platform's recommendations are only as good as the data behind them. Each client connects a set of sources via OAuth or scoped tokens; the platform fetches, normalizes, and snapshots them.

Marketing & web

• Google Analytics 4 — traffic, top pages, engagement.
• Google Search Console — keywords, pages, impressions, position.
• PageSpeed Insights — Core Web Vitals over time.
• SE Ranking — rank tracking and movement.
• WordPress + Gravity Forms — site/content status and form conversions.

The proprietary edge

• QuickBooks Online — real revenue.
• Everhour — logged hours → true cost and profitability.
• CRM / pipeline — active clients and new business.

That financial layer — what a client is actually worth and what it costs to serve them — is what lets the platform optimize for outcomes instead of generic best practice. It's the wedge no read-only reporting tool has.

How it's stored

Connections are encrypted; data is normalized into period snapshots so reports and the goal loop read from one consistent source.