A marketing agency that runs on goals, data, and research.
Hiilite Creative Group Inc. Founded in Kelowna, BC in 2014. Built for the 98.2% of businesses that enterprise tools were never designed to serve.
The platform started as a dissertation.
William Walczak’s doctoral research at UBC-Okanagan is titled “Growth Mapping: A Mixed-Method Study of Growth Hacking.” Its knowledge-mobilization deliverable was described as a cloud-based digital tool that would deliver interventions, log growth-hack events, and track the KPI panels the study required.
That tool is already built. It is metrics.hiilite.com. The platform’s Sense / Seize / Transform loop maps directly to Teece’s dynamic-capabilities microfoundations, the theoretical spine of the thesis. The 3R framework drives the Scorecard and the Plays taxonomy; the 3P model is how the Advisor prioritizes. The dissertation and the platform are the same idea in two forms: the research grounds the platform academically, and the platform is the research instrument in the field. The platform is not inspired by the research. It is the research, running commercially.
William Walczak, CEO, Hiilite Creative Group.
William has led Hiilite since founding it in 2014. He holds an MBA from UBC and an Engineering background from Simon Fraser University, and is completing his PhD in Interdisciplinary Graduate Studies at UBC-Okanagan, supervised by Dr. Eric Li, focused on consumer behavior, machine learning, predictive analytics, and marketing strategy.
In 2024 he co-authored a peer-reviewed paper in the Journal of Customer Behaviour. In 2023, CEO Monthly named him Marketing Strategy CEO of the Year (BC), and he was named to the Daily Courier Top 40 Under 40. His belief: maximum potential is achieved when the most inquisitive minds work with the right technology, in a good environment.
Built for the businesses that most tools ignore.
The tools that dominate the market were designed for large, well-capitalized firms with data teams and six-figure software budgets. Small businesses get watered-down versions that still need experts to operate, or they get nothing. The Hiilite Agentic Advisor gives an SME owner the diagnostic clarity and forward-looking recommendations enterprise teams get from whole departments, without the headcount, the consultancy fees, or needing to know what a dynamic capability is.
What we hold ourselves to.
Collaboration
We win with clients. The relationship is a partnership, not a vendor arrangement.
Badassery
Authentic, bold, unconventional. We challenge the standard when the data says to.
Positivity
We find the path forward. Problems are the starting point, not the stop.
Growth
We compound, for clients and for ourselves. Stagnation is not an option.
Purpose
Every move earns its place. Strategy without accountability is just a plan.
Want this kind of marketing partner?
See the platform running on real client goals, or read the research behind it.